Facebook … wherefore art thou?

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Well the inevitable happened! Last night – for no matter how briefly – Facebook went offline!!! It was a very short time, but the shockwave was felt around the world!

At the time – national news time for us here on the east coast of Australia – I was about to start playing a game on my iPad (since I don’t particularly like watching the news) when I noticed my Facebook App trying to start up and crashing. I thought I’d somehow been hacked! I rebooted and tried again. Same problem. So I just put it aside and forced myself to watch the news.

Apparently, according to news.com.au the Twitterverse went off as users were stuck in a limbo resembling something like one of Dante’s rings of hell. An entire generation had a collective aneurysm as smartphones and tablets hung lifeless in their zombie-like grasp. Okay maybe not, but you get the idea!

But in a very short space of time it was back, the world breathed a collective sigh of relief that we didn’t actually have to go back to talking to our families and friends face to face, and all was right with the world again.

It did however highlight one thing that I’ve been speaking about in recent podcasts over at The Virtual Business Show: users do not own Facebook. Relying on the cloud and third party providers to store your precious memories is, well in a word, irresponsible. Servers crash, data is lost, technology is by its very nature fallible. If you rely on it to house the great moments of your life (by which, I am not referring to what you ate for lunch) then you can be sure at some stage, those moments will be lost when some node somewhere fritzes.

Print those special photos and put them in a photo album – yes I think you CAN still get those somewhere! Keep a hard copy CV. And use social media as a toy – not something by which to define your existence.

Did you survive the Facebook apocalypse?

© Lyn Prowse-Bishop – eSOS

New Privacy Act in Effect

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You’ll have probably seen the notifications that the Privacy Act Amendments came into effect 12 March. There are new privacy compliance requirements that you should be aware of if you collect client information and the Australian Government business website has some great info.

You need to first check whether your business is affected by the changes. From the website:

The Privacy Act protects personal information handled by large businesses and health service providers of any size.The Act may apply to a small business if it has an annual turnover of more than $3 million and either:

  • trades in personal information,
  • provides services under a Commonwealth contract,
  • runs a residential tenancy database,
  • is related to a larger business,
  • is a reporting entity under the Anti-Money Laundering and Counter-Terrorism Financing Act.

 

If you’re not sure whether your business needs to comply you can check out this 9 Step Privacy Checklist for Small Business on the OAIC website.

Another great place to go for info is the Pod Legal website . They can also help you prepare a privacy policy statement that complies with the changes.

AVAC 2014 – Top 15 Things I Learned

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The Australian VA Convention is over for another year – congratulations to Kathie Thomas and the organising committee for another great event. It’s always great to get together face to face with colleagues in a fun and relaxed environment – and learning something along the way for me really is an added bonus! :)

This year’s convention could really be subtitled “Healthy, Wealthy and Wise” since the speakers seemed to cover those three broad topic areas!

As I was sitting back at home flicking through the convention booklet, I came upon the 30th page: “Lessons Learnt from AVAC” and figured I’d run through the exercise to see what the main “takeaways” for me were. I thought I’d share with you the top 15 I came up with. I didn’t just learn these from the speakers, but also gained some “a-ha” moments from talking with other VAs:

1.  Plan for retirement – and superannuation is not enough.

2.  Women live longer than men on average but earn less, take time away from work for children, and therefore have less super, which they need to make last longer in retirement for the remainder of their lives.

3.  If you can’t pull it out of the ground, pick it off a tree or bush, or pronounce it, you shouldn’t be eating it.

4.  You don’t own Facebook. It could be gone tomorrow, so use it to push people to your site, blog, etc and onto your mailing list.

5.  Avoid “Yes but…” and right/wrong discussions. Try “Is there the possibility that…” instead.

6.  Ask clients what they want then give it to them – that’s the big ‘secret’ to business success.

7.  Don’t sell on your home page – it should be a guide directing visitors to elsewhere on your site where they can find the solutions to their problems.

8.  Each page on your site should have a call to action: buy this, download this, listen to this, watch this, call us.

9.  One topic/one problem – one solution – one page.

10.  Optimise your site description and title – not the meta keywords.

11.  ”Online a confused mind says no” – Natalie Alaimo.

12.  Facebook content should be 80% attraction-based; content-based; business/inspirational content; and engage me content – and only 20% conversion/selling content.

14.  Take time to meditate/relax and engage the alpha brain.

15.  People are listening to you and watching what you do online, whether they let you know or not. They may never engage directly, but that doesn’t mean they don’t value the offering. Always be sure to present yourself on-brand because you never know who’s watching you and getting value from your activities.

What were your main takeaways from the convention? Share them below!

 

© Lyn Prowse-Bishop – eSOS

Don’t Let an Opportunity Pass You By

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It became apparent to me a local business missed a massive marketing and community engagement opportunity recently.

With the release of ‘Saving Mr Banks’ our local cinema (the only one that services our entire region) had a golden opportunity to engage with community via things like wine and cheese opening nights, private showings, birthday parties, hire the screen from Council and set it up at the Allora park. (Allora is a local village where PL Travers spent just a couple of years of her youth and the home is recreated in the movie.) There are just so many things that could’ve been done with a show that – even if only very briefly and no matter how remotely – has a connection to a local village!

How many marketing opportunities will you miss out on this year because you are focused on ‘making money’ over engagement with potential customers? Or because you are focused on what you ‘do’ over thinking outside the box and finding opportunities for exposure?

 

© Lyn Prowse-Bishop – eSOS

Seth’s Blog: Eight email failures and questions for those that want to do better

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Some great tips from Seth Godin on how to avoid getting “blow back” when you hammer your email list. Remember Australia has a current Spam Act – and breaches of it can land you in a lot of hot water. These questions could go some way towards thinking before hitting Send.

Seth’s Blog: Eight email failures and questions for those that want to do better.

(Remember: registered charities, religious institutions and political parties are exempt from the provisions of the Spam Act.)