Register All Your URLs

It’s happening again! Apparently now some UK companies are letting the team down by plagiarising content, taking business names of established businesses and their URLs – or something very close thereto – and swiping content.

Regular readers will recall my October post about an international company who had plagiarised an article I wrote in 2004 and passed it off as their original content on their website – and then told me there was nothing I could do about it.

It would seem that now another Australian VA has had her business name and URL taken as well as content from her site. (Note: Adding ‘The’ to an established business name is still pinching it!)

Whilst imitation is said to be the sincerest form of flattery, in the world of intellectual property it’s not on.

Unfortunately it is a costly exercise to internationally trademark your business name and very few VAs are able to spend that kind of money – opting to trademark in their own country only. This is precisely what international plagiarisers depend on! However this is a timely reminder that you can – and should – register as many iterations of your URL as you can: .com, .net, .com.au, .com.uk etc etc. as your URL is an extension of your business name and therefore also your IP. And it’s a lot cheaper than trademarking internationally.

And remember whilst you may not be able to do much if an international company takes your business name – or something very, very close to it – due to the financial implications, you CAN do something if another company takes your content. Follow the tips in my October article – It’s on the web … It’s free to take … right?

And remember clients – don’t believe all you read online. The remote support you’re planning on partnering with might look good, but then they might have taken that content from a legitimate, established business – do you really want them looking after YOUR affairs?

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Don’t Get Scammed!

There are always scams doing the rounds. Here are two of the most recent that made their way into my inbox that you should be on the look out for. And honestly, some of them make you go “Doh!”

1.  Australian Taxation Office Refund

We all love a refund – interestingly I realised this one was a scam when it arrived before I’d even put my return in for the year! The email comes with Australian Taxation Office (ATO) Refund in the subject line and refund@ato.gov.au as the sender’s email. Here’s the email:

—–Original Message—–
From: refund@ato.gov.au [mailto:refund@ato.gov.au]
Sent: Tuesday, 9 February 2010 11:48 AM
Subject: [SPAM]Australian Taxation Office (ATO) refund

Dear Taxpayer,

After the last annual calculations of your fiscal activity we have determined that you are eligible to receive a tax refund of $650.90.

Please submit the tax refund request and allow us 6-9 days in order to process it.

A refund can be delayed for a variety of reasons.
For example submitting invalid records or applying after the deadline.

To access your tax refund, use the form attached to this email.

Regards,
Australian Taxation Office

There was a document attached to the email. If you receive an email like this, just ditch it. The ATO will not send you a refund notice this way.

2.  Global Domain Name Registration Center, Hong Kong

I received an email directly through my contact form on my website from a delightful lady from APIDNR in Hong Kong along the following lines:

Dear Sir or Madam,

We are a Global Domain Name Registration Center in Hong Kong, mainly dealing with domain name registration and internet intellectual property rights protection. On Jan.26,2010 we received a formal application from a local company of your country who is applying to register some domain names with the keyword “execstress ”as the keyword. After investigation,we find that you are the original user of the keyword. Such similar domain cases may involve your trademark and company name,and may cause website confusion and conflicts. For a responsible attitude, we inform you here and ask for your opinion. If you don’t mind,we will finish registration for the third company.

Look forward to your reply.

Thanks
Juliet Young
Address: 28/F., First Block, New Century Bldg.,
No.18 Finance Street,
Zhonghuan,
Hong Kong
Tel: +852-31757931(ext8001)
Fax: +852-31757932
Website: www.apidnr.com.hk

Initially I contacted her asking her to clarify and she indicated that they were mindful of the potential of conflict and did I consider ‘execstress’ a trademark. I responded that I did since I’d been using it for the last 10 years globally. I then received an email saying:

If you decide to register, we will send you an application form to start your preferential registration.

Alarm bells! This sounded a bit strange! Why would a company acting on behalf of someone else contact me and say ‘Look, we have a client who has asked us to register these names but we see they might be in breach of your intellectual property. So how about you fill in this form and pay us and we’ll register the name for YOU instead!’

I immediately contacted my brilliant IT lawyer and she confirmed it was nothing more than a scam. As she pointed out, why would you undercut your own client by notifying all similar competing businesses of their intentions and to ‘quick get in first before my other client – and I’ll help you!’

If nothing else it did prompt me to pick up the additional domain names I had meant to register but hadn’t gotten around to – and no, I didn’t got through this domain name registrar!

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Certified Virtual Authors Assistant

I’ve just been notified that I have passed the Professional Virtual Author’s Assistant course and am now fully certified!

If you’re wondering what an author’s assistant can do for you this video will help clarify some of the main areas of support.


If you’d like more information, including eBooks on how a VAA can help you with writing, publishing and book marketing tasks, please contact us.

I also have two eBooks – one on Marketing and one on Publishing. Just ask!

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We’re 10!

February marks the 10th Anniversary of Executive Stress Office Support and I’m very excited to have reached such a big milestone. When statistically so many small – and micro – businesses fail in the first five years I’m very proud of the accomplishment.

But I could not have done it alone! Getting here has been dependent on the support and faith of some pretty amazing clients! My clients are incredibly loyal and many have been with me from almost day one. Here is a list of the longest-standing – I thank you all from the bottom of my heart:

Annemarie CrossAdvanced Employment Concepts – January 2002
Greg Cole - GLORIAD – January 2002
Susun Weed/Justine SmytheThe Wise Woman Center – September 2002
Dr Camile Farah – Oral Medicine & Pathology – May 2003
Dr David Weissman/Dr Chris Grant – Millswyn Clinic – September 2006
Mike PalmerPreslane – November 2007

I would also like to acknowledge the following clients who, whilst they do not work with me daily, do continue to send work and have partnered with me for a long time:

David BeardCoastsure Insurance Agency – March 2002
Rana Jewell - Beneath the Surface – December 2003

So how have I managed to stay in business this long?

First and foremost I have to say it’s with the support of my husband David. Without his buy-in I’d have been back at work for an employer long ago. I can’t stress enough how important it is for business owners to get the support of their life partner. Being in business for yourself is going to affect them too – positively AND negatively – and without their support and assistance you’re just not going to make it. When you’re starting out, sit down with them and talk about your goals and where you want to see the business go, and how you see it affecting them and your home life. David had a hard time initially when business impacted our family life but he quickly realised that this wasn’t a hobby and 10 years on it’s enabled him to semi-retire and do what HE loves!

Secondly, success is directly proportional to your level of service. My business motto is a simple one: under-promise and over-deliver.

Unfortunately customer service is a dying art. Many businesses seem to view customers as a necessary annoyance. And I’m sure you’ve all experienced it: the phone that takes forever to get answered; the tradesman who doesn’t turn up; the shoddy workmanship; the failure to take responsibility when a job isn’t completed on time or as expected.  It’s a bit like manners – people (especially children) rarely use basic manners anymore so, often, when a child does say please and thank you it rates a mention. Our daughter’s manners are always being commented on – not because she’s overly polite, but simply because shopkeepers rarely hear common courtesy these days.

It’s not hard to provide quality service and you will be remembered for it … quite simply because there’s so little of it around these days! Sad … but true and you can capitalise on it!

So what’s in store for the next 10 years? I expect to still be doing what I love and helping clients all over the world meet their goals and continue to enjoy the benefits that partnering with a professional VA brings them!

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Outsourcing Takes Interesting Turn

Regular readers will recall my post on outsourcing services to cheap labour countries like India and the Philippines and my follow up article. Here’s an interesting (and humorous) look at other services that may soon be available in these countries!

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