I’ve had a few people of late asking me whether they should join this network or that and what the benefits are. I thought I’d list the benefits I see in joining networks – both on and offline.

Here are my thoughts:

1. Working virtually means we don’t get the same sense of collegiality as our office-based counterparts. For me, joining networks gives me that connection with others.

2. Networks provide access to a wealth of knowledge via the members than I would otherwise have. So opportunities for learning.

3. Peer support.

4. Visibility – belonging to a number of networks gets my name out there – nationally and internationally. It’s been amazing the number of people who I have met at business functions who will say something like: “Oh you’re THAT Lyn … I’ve heard about you online”.

5. SEO (search engine optimisation) – membership of various networks often provides you with a directory link. This enhances your SEO – particularly when Google tends to rank based on the number and quality of inbound links (ie sites that link to you). This then increases the chance of you being found.

6. Marketing – in many cases the networks do their own advertising and marketing. Being a member of these networks enables me to “ride on the back” of that marketing without going to the additional expense myself. This advertising/marketing is naturally in addition to what I would do myself for my own business.

7. Credibility – when you belong to a number of business networks and organisations it naturally increases your credibility. You’re seen as serious about being in business. Membership of a number of networks has led directly to me being asked to join various international boards and also to speak at different on and offline conferences.

8. Leads – I deliberately put this last. It’s never my main motivator for joining a particular network. Membership of networks should never be about leads alone. It’s important as business owners that we understand obtaining clients and advertising/marketing our services is a responsibility that rests entirely with the business owner. But your directory listing, activity on the lists, and the marketing the network owners do will all eventually lead to some sort of lead generation activity – either through the group or via contact with you directly. Of all the networks I belong to, I’ve only received 2 permanent clients from leads generated directly through the network.

I belong to about 18 on and offline business networks and groups. Naturally there are hundreds you can be part of and sifting through and joining those where you feel you get the most benefit is the key. But belonging to a number of different networks I’ve found in the nearly 10 years I’ve been working virtually has really helped increase my profile, my knowledge – and my international and national virtual friendships – to an extent that would not have been possible if I hadn’t joined.

©Lyn Prowse-Bishop, http://www.execstress.com