AVAC 2014 – Top 15 Things I Learned


The Australian VA Convention is over for another year – congratulations to Kathie Thomas and the organising committee for another great event. It’s always great to get together face to face with colleagues in a fun and relaxed environment – and learning something along the way for me really is an added bonus! 🙂

This year’s convention could really be subtitled “Healthy, Wealthy and Wise” since the speakers seemed to cover those three broad topic areas!

As I was sitting back at home flicking through the convention booklet, I came upon the 30th page: “Lessons Learnt from AVAC” and figured I’d run through the exercise to see what the main “takeaways” for me were. I thought I’d share with you the top 15 I came up with. I didn’t just learn these from the speakers, but also gained some “a-ha” moments from talking with other VAs:

1.  Plan for retirement – and superannuation is not enough.

2.  Women live longer than men on average but earn less, take time away from work for children, and therefore have less super, which they need to make last longer in retirement for the remainder of their lives.

3.  If you can’t pull it out of the ground, pick it off a tree or bush, or pronounce it, you shouldn’t be eating it.

4.  You don’t own Facebook. It could be gone tomorrow, so use it to push people to your site, blog, etc and onto your mailing list.

5.  Avoid “Yes but…” and right/wrong discussions. Try “Is there the possibility that…” instead.

6.  Ask clients what they want then give it to them – that’s the big ‘secret’ to business success.

7.  Don’t sell on your home page – it should be a guide directing visitors to elsewhere on your site where they can find the solutions to their problems.

8.  Each page on your site should have a call to action: buy this, download this, listen to this, watch this, call us.

9.  One topic/one problem – one solution – one page.

10.  Optimise your site description and title – not the meta keywords.

11.  “Online a confused mind says no” – Natalie Alaimo.

12.  Facebook content should be 80% attraction-based; content-based; business/inspirational content; and engage me content – and only 20% conversion/selling content.

14.  Take time to meditate/relax and engage the alpha brain.

15.  People are listening to you and watching what you do online, whether they let you know or not. They may never engage directly, but that doesn’t mean they don’t value the offering. Always be sure to present yourself on-brand because you never know who’s watching you and getting value from your activities.

What were your main takeaways from the convention? Share them below!


© Lyn Prowse-Bishop – eSOS

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