Register All Your URLs

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It’s happening again! Apparently now some UK companies are letting the team down by plagiarising content, taking business names of established businesses and their URLs – or something very close thereto – and swiping content.

Regular readers will recall my October post about an international company who had plagiarised an article I wrote in 2004 and passed it off as their original content on their website – and then told me there was nothing I could do about it.

It would seem that now another Australian VA has had her business name and URL taken as well as content from her site. (Note: Adding ‘The’ to an established business name is still pinching it!)

Whilst imitation is said to be the sincerest form of flattery, in the world of intellectual property it’s not on.

Unfortunately it is a costly exercise to internationally trademark your business name and very few VAs are able to spend that kind of money – opting to trademark in their own country only. This is precisely what international plagiarisers depend on! However this is a timely reminder that you can – and should – register as many iterations of your URL as you can: .com, .net, .com.au, .com.uk etc etc. as your URL is an extension of your business name and therefore also your IP. And it’s a lot cheaper than trademarking internationally.

And remember whilst you may not be able to do much if an international company takes your business name – or something very, very close to it – due to the financial implications, you CAN do something if another company takes your content. Follow the tips in my October article – It’s on the web … It’s free to take … right?

And remember clients – don’t believe all you read online. The remote support you’re planning on partnering with might look good, but then they might have taken that content from a legitimate, established business – do you really want them looking after YOUR affairs?

© Lyn Prowse-Bishop, http://www.execstress.com/

© Lyn Prowse-Bishop, http://www.execstress.com/

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