Don’t Let an Opportunity Pass You By

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Tweet It became apparent to me a local business missed a massive marketing and community engagement opportunity recently. With the release of ‘Saving Mr Banks’ our local cinema (the only one that services our entire region) had a golden opportunity to engage with community via things like wine and cheese opening nights, private showings, birthday […]

Be Mindful of Your Brand

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Tweet It’s not often you get to meet someone who’s Googled you! But I did… yesterday and of all places at a school graduation. Still not 100% clear how it happened but apparently he was looking for my husband, knew I ran a business and ‘vaguely’ what it was about and voila! Actually, I just […]

Never Stop Marketing!

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Tweet I haven’t really noticed any change to my practice since the beginning of the economic downturn but I have heard a number of small business owners and Virtual Assistants of late saying that work is dropping off and/or they’ve ‘lost’ clients, blaming in part the economic downturn. This is a good reminder for us […]