Be Mindful of Your Brand

It’s not often you get to meet someone who’s Googled you! But I did… yesterday and of all places at a school graduation. Still not 100% clear how it happened but apparently he was looking for my husband, knew I ran a business and ‘vaguely’ what it was about and voila! Actually, I just tried [...]

Never Stop Marketing!

I haven’t really noticed any change to my practice since the beginning of the economic downturn but I have heard a number of small business owners and Virtual Assistants of late saying that work is dropping off and/or they’ve ‘lost’ clients, blaming in part the economic downturn. This is a good reminder for us all [...]