Recruiters Using Social Media

If you’re one of the people who thinks social media is a fad at best, the devil reincarnate at worst then the following might interest you. It was reported recently that Facebook is now being actively used to recruit staff by laser focusing ads that target specialist skills. There is a misconception that Facebook is [...]

Social Media Means Engagement

I was interested to read recently that my local Council officers had recommended the Council make use of Facebook and Twitter. Great idea, until I read that councillors wanted to ensure no one could comment on the posts and the communications officer assured them they’d be used only to direct users to the Council’s website. [...]

Be Mindful of Your Brand

It’s not often you get to meet someone who’s Googled you! But I did… yesterday and of all places at a school graduation. Still not 100% clear how it happened but apparently he was looking for my husband, knew I ran a business and ‘vaguely’ what it was about and voila! Actually, I just tried [...]

Facebook – Keeping it Private

Following on from my earlier post on Facebook, I had an interesting chat with a colleague who indicated he had removed his Facebook profile because of the people who he had ‘friended’… Not because they weren’t friends (in this instance it was someone he’d known for over 20 years) but because of the profile picture [...]

Facebook – Marketing Partner or Monster?

We have had some local press coverage here of late – which kind of went viral and national quickly – about a couple of local high school teachers who learned the hard way that Facebook profiles are not the best places to put your ‘better-kept-private” pics. It has led to some pretty heated discussions around [...]